The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Is this digital spending allocation aligning with buyer needs?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

xiQ

AUGUST 8, 2015

Specious talk about disintermediation of salespeople obscures the real issues facing firms. Also playing important roles are events, white papers, and the seller’s website — activities that are typically part of marketing’s domain, not sales. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Specious talk about disintermediation of salespeople obscures the real issues facing firms. Also playing important roles are events, white papers, and the seller’s website — activities that are typically part of marketing’s domain, not sales. Buying is a continuous and dynamic process.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. Disintermediation (3).

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40