Allocation Data Hygiene Lead Qualification Open Rate 
DealSignal
APRIL 3, 2023
If there is a lack of sales and marketing alignment, 99% of the time, marketing will not be able to demonstrate value, justify the budget ask, and will lose to sales when it comes to budget allocation. Bad email addresses could also contribute to a high email bounce rate, potentially flagging your organization’s domain as spam.
DealSignal
SEPTEMBER 27, 2021
If there is a lack of sales and marketing alignment, 99% of the time, marketing will not be able to demonstrate value, justify the budget ask, and will lose to sales when it comes to budget allocation. Bad email addresses could also contribute to a high email bounce rate, potentially flagging your organization’s domain as spam.
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