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Content SEO

Online Marketing Institute

Optimizing news related content such as press releases and images can attract journalists to use the company in a story. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. We hope to see you there!

SEO 40
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Using a Purchase Funnel to Measure Marketing Effectiveness: Better than Last-Click Attribution But Far From Perfect

Customer Experience Matrix

Summary: Many vendors are now proposing to move beyond "last click" attribution to measure the impact of advertising on movement of customers through a sequence of buying stages. Clear Saleing bills itself as an “advertising analytics platform”. Tags: last click attribution marketing ROI marketing measurement sales funnel.

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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Work With Us What Is a Marketing Funnel?