OutboundView

FEBRUARY 28, 2019

It does not require tons of money for Google AdWords and PPC. The Basics – Businesses often overlook tremendous value in determining their ideal customer profile by neglecting to dig deeper. What can the technology stack of your target customer tell you? Think pain points – What makes your customer’s job difficult?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Single Grain

SEPTEMBER 22, 2023

By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Your customers may have varied pain points (a doctor who wants a survey tool may have different needs from a teacher who needs a survey tool).

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Single Grain

AUGUST 6, 2019

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. AIDA: Another Way to Remember Content Creation Stages. Stage 2 – Information Search. Stage 3 – Evaluation of Alternatives.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112