AIDA CPA CPC Media 
ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads.
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. CPC: Cost-per-Click (See PPC). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you.
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