Remove AIDA Remove Copyright Remove Privacy Remove Transparency
article thumbnail

A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. This is an intellectual property problem that may infringe on copyrights. It goes without saying, transparency is key.