AIDA Cold Calling Impressions Lead Gen 
The Effective Marketer
APRIL 30, 2013
So my first impression was that David T. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. One thing I really liked was that he mentions in several places throughout the book the importance of coordinating your lead generation tactis and testing.
The Effective Marketer
APRIL 30, 2013
So my first impression was that David T. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. One thing I really liked was that he mentions in several places throughout the book the importance of coordinating your lead generation tactis and testing.
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