Remove AIDA Remove Churn Rate Remove CTR Remove Word of Mouth
article thumbnail

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

AIDA is a classic marketing framework that represents a four-stage content creation funnel. Let’s take a look at the different stages of the AIDA framework to attract prospective customers: Attention Goal: Grab the audience’s notice. We’ll use the slightly simpler AIDA stages for our builder example.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you.