AIDA, Churn Rate and Cost per Acquisition

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AIDA

Churn Rate

Cost per Acquisition

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

SEPTEMBER 22, 2023

AIDA is a classic marketing framework that represents a four-stage content creation funnel. It stands for Attention, Interest, Desire and Action. It stands for Attention, Interest, Desire and Action. We’ll use the slightly simpler AIDA stages for our builder example.

Top of Funnel

Top of Funnel Marketing Funnels Paid Content AIDA

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. You can decide if a given action is a lead or a sale. 60 Common Marketing Acronyms.

Paid Content

Paid Content Work Management Sales Management CMS Development

B2B Marketing Zone

How to Build a Powerful Marketing Funnel (Step by Step)

60 Marketing Acronyms Every Industry Pro Should Know

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