Remove AIDA Remove Buying Cycle Remove Demographics Remove MQL
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9 Benefits of a CRM System in B2B Marketing & Sales

Valasys

Elmo Lewis first mapped the customers’ theoretical journey & proposed the AIDA (Awareness, Interest, Desire & Action) model. A Marketing Qualified Lead (MQL) has to be nurtured & kept engaged for it to be converted to a Sales Qualified Lead (SQL).