Remove AIDA Remove Buyer Personas Remove Churn Rate Remove Lead Qualification
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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

" The stages a potential buyer goes through, from learning about a new product or service to either becoming a loyal customer or rejecting it. The potential buyer may or may not end up purchasing/adopting that product or service. Learn more about lead scoring here. Buyer Persona. " Churn Rate.