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Translating Online Behavior into Meaningful Conversation (Part One)

ANNUITAS

When building a progressive profiling strategy, marketing tends to make a lot of assumptions about what they think is going to create a meaningful conversation without ever asking sales’ opinion. The first is the aggregate view that you find in list views, reports, and dashboards. Neither approach works.

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Capturing Your Buyers’ Most Meaningful Online Behavior

ANNUITAS

When building a progressive profiling strategy, marketing tends to make a lot of assumptions about what they think is going to create a meaningful conversation without ever asking sales’ opinion. The first is the aggregate view that you find in list views, reports, and dashboards. Neither approach works.