LeadsRX

JANUARY 7, 2022

With that entrepreneurial spirit in mind, we compiled our list of what’s new and different about the marketing attribution and customer journey analytics space for 2022 – and how to put it to work to grow your business, small or large: 1. Focusing on the “Small” in SMB – Analytics is for Everyone. Human touch makes it useful.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Zoominfo

JUNE 27, 2022

Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data. THE VALUE OF GOOD DATA A useful step is to decide if quality or quantity is more important for the data attributes you need. But these can be opposing forces.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech

FEBRUARY 24, 2022

The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. It also supports custom integration via Zapier, webhooks, custom cookie capture, and API and its Lead Center mobile app lets users run a business efficiently from anywhere. CallSource. It has more than 100 employees.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Martech Advisor

FEBRUARY 20, 2020

When DMPs were born, there was a clear need to aggregate disparate data from sources like emails, website activity, ad exposure, and mobile apps and tie it to other data sources to have a single consumer ID for paid media. The size (enterprise, mid-market or SMB) and scale (complexity of market segments, geographies etc.)

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87