Remove Aggregators Remove Buyer Need Remove Eloqua Remove Salesforce.com
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B2B Category Creators Episode 5 Transcript

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I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. Elissa Fink: So, that’s why I was like, we got to break into one where people are commonly aggregating, analysts, job roles, media. We need categories, so that we know how to compete. He founded Eloqua.