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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Flow charts were designed on paper with markers and rulers. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards.

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Top 10 Demand Generation Resolutions for 2014

The Point

Sure, they’re fun and don’t have the gravitas of a 19-page white paper or industry report. Or that hard-working white paper could see a second life as a series of short videos or slideshares or blog posts. Use more infographics. Infographics don’t always command respect. But guess what: not everyone wants to read your report.