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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Reverse IP look up appears to be the new thing here. Among other stuff.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Only 21% of advertisers surveyed say they work with specialist online lead generation companies, suggesting that this is still an emerging sector which hasn’t fully matured.&#. in the latter half of 2010.