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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. Mobile devices account for just 3 percent of advertising spending. 74 percent of real-time bidding online display advertisers are willing to pay premiums for quality environments.

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