Using Data Science to Improve Your Enterprise Paid Search Marketing Results
QuanticMind
JUNE 2, 2016
Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. Today, modern advertising management platforms provide this level of granular targeting.
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