Account-based marketing not working? Try these 4 fixes.
Rollworks
JUNE 3, 2018
Account-based marketing is a new type of funnel. Traditional segmentation separates leads into different buckets (the “segments”) so that you can market to them with more specific messaging. For example: eCommerce store owners versus Fortune 500 marketing managers. Only 0.75%? That’s less than 1%!
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