41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
It’s important to establish a benchmark. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . 5: Opportunities. . This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . Opportunities by Lead Source. 2) Lead to Customer Conversion Rate.
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