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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

It’s important to establish a benchmark. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Full Circle Insights | Sr. Cost-per-acquisition (CPA, ideally under target $). 2) Lead to Customer Conversion Rate. 3) Qualified Lead to Customer Conversion Rate.