Plan B for Microsoft: Split up the Advertising Atom
readwrite
FEBRUARY 13, 2008
transparent. Placement Silo: AdSense. Parameter Silo: PageRank, Google Analytics, Gmail, FeedBurner etc. have been many companies who have claimed to make advertising more open; OpenAds. and RightMedia (which is now owned by Yahoo!) are just a couple of them. Advertising is still under the control of networks which manage.
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