Leadspace

FEBRUARY 19, 2018

Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Personalize content for B2B audiences.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Inbox Insight

NOVEMBER 13, 2018

Delivering high frequency messages at critical conversion points. Content leveraged for these channels is usually dynamic, controlled, repeatable and focused on delivering value added experiences. Ads are great for targeted promotional campaigns, while boosting helps existing posts gain more traction. Paid media. Advertiser.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40