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Convince & Convert
SEPTEMBER 14, 2010
As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.
Industrial Marketing Today
AUGUST 26, 2011
Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. Yes, a company blog does enhance their reputation and social media does increase their reach. Those marketing tactics need to be updated to make them effective in today’s context.
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