LEADING THE WAY: OUR SUGGESTIONS FOR AN IMPACTFUL B2B LEAD GENERATION CAMPAIGN
BDB
SEPTEMBER 27, 2023
Within the traditional AIDA (Attention, Interest, Desire and Action) model, ISLs would fall within the Interest stage and therefore need to be progressed through the funnel to become a customer. We have already established that potential buyers are more inclined to share their details in exchange for relevant content.
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