Ad brokers Click Fraud Cost Per Click CPC 
Martech
OCTOBER 19, 2022
There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. That investigation focuses on allegations the company is exploiting its position as broker and auctioneer of digital advertising. Cost per Click (CPC): Look for ad suppliers whose price is in your ideal CPC range.
Martech
JUNE 29, 2022
Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.
Expert insights. Personalized for you.
113 
Let's personalize your content