Online Marketing Institute

MAY 18, 2010

While most B2B Search Engine Optimization efforts are focused on marketing activities that drive leads and sales, working holistically with SEO can deliver benefits that increase value or reduce costs in other areas of the company as well. I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

PureB2B

SEPTEMBER 11, 2016

An activity whereby a sales representative offers more than just one product or service. This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. ToFu, MoFu, Bofu. Cold Calling. Cross-Selling.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

An activity whereby a sales representative offers more than just one product or service. This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. ToFu, MoFu, Bofu. Cold Calling. Cross-Selling.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48