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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

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Enterprise Management Work Management DemandBase Marketing Management 40
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

" B2B lead marketing is evolving incredibly fast, much more due to the changing expectations and behaviors of purchasers than because of proactive innovation by marketers. So, there are a lot of resources going into trying to figure out "the formula" at the same time that the underlying chemistry is changing.

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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