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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

The good news is that active conversation interactions, like messaging and live chat, continue to increase, currently performing 26% above pre-COVID weekly averages. Despite working to reinvent itself quickly, the human resources industry is one of the lowest performers for deals created dropping 18% last week.

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9 call analytics platforms for marketing teams to consider

Martech

A careful and comprehensive internal evaluation of business goals and resources is the first step in the decision-making process. The platform integrates with leading marketing technology, adtech, CRM, and call center platforms to turn conversation data into automated action to create better experiences, more conversions and higher revenue.