Adobe Experience Cloud Blog

MARCH 16, 2015

Created buyer personas and journeys. Created messaging that supported the unique buyer journey for both their B2B and B2C business. If you do this, then you can map your social KPIs directly back to the buyer’s journey: Awareness : Reach. Activation : Conversion through the buying cycle.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

SnapApp

DECEMBER 4, 2017

Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. 45% of marketers say blogging is their #1 most important content strategy.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

DECEMBER 5, 2016

About 49% of marketers are learning to drive content to align with the buyer's journey. The takeaway: As content becomes more aligned with the buyer’s journey (and the different needs at each stage of that process) marketing teams are becoming better at creating content for sales enablemen t. LookBookHQ.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48