Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
No lead nurturing , and too much focus on the bottom-of-the-funnel. Activity based reporting and analytics—there was nothing advanced tying to revenue. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 50 million to date in marketing sourced revenue.
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