Active Conversion, Analytics and CRM

9 call analytics platforms for marketing teams to consider

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution

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The Litmus Team’s Top Email Tips for 2025

Litmus

DECEMBER 24, 2024

Second, you cant simply count the clicks to understand if your lifecycle emails are workingyou need to chop it up into activation, engagement, and retention. Activation/Conversion Goal: Drive the customer to take action, like purchasing a product or service. Of course, we cant forget about the AI in the room.

Tips

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B2B Marketing Zone

9 call analytics platforms for marketing teams to consider

The Litmus Team’s Top Email Tips for 2025

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