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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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9 call analytics platforms for marketing teams to consider

Martech

These platforms provide a core set of competencies that automate and scale call tracking, recording, scoring, routing and fraud prevention. CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. CallRail’s platform (via Callrail). Target customers. Product overview.