Act-On B2B Sales Qualified Opportunity SQO 
Ledger Bennett
NOVEMBER 17, 2021
B2B buyer behavior has changed, but organizations have been slow to transform their B2B revenue team function to deliver the customer journey experience demanded by the contemporary marketplace. Customers are left unsatisfied while, at the same time, businesses operate without knowing what they’re doing wrong.
Ledger Bennett
DECEMBER 28, 2020
Data, technology and buyer demand for personalized digital and self-serve experiences drive home this point: Marketing needs to function further down-funnel with Sales moving further up-funnel on the path from Attention > Interest > MQL > SQO > Closed Won. Is the sales cycle shortening? Go All-In on Digital Revenue Teams.
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