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Ten tips for customer reactivation

Biznology

Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Or it can be purchase channel preferences, like retail store, tablet, mobile, or desktop computer. Clean up your data. Consumer and business data degrades fast.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Oracle’s Social Media Policy - Paul Gillin , July 8, 2010 With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Mobile web usage is expected to overtake desktop usage by 2015 , and companies are beginning to make sure their websites provide a comparable experience.

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