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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Susan Moeller, Marketing Partnerships Manager at Tailwind, quoted the importance of blogging for marketers in the following words: “ The business of content marketing is the business of ideas. Blog post ideas, newsletter or e-book ideas, ideas for courses or whitepapers—we need them all.”.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

The offline methodologies of research involve attending to the B2B marketing events, reading newspapers, watching televisions, following niche-specific influencers & listening to the podcasts. However, unfortunately majority of the marketers still fail to impeccably articulate their multichannel campaigns, often beyond three channels.