Remove Account Based Marketing Remove Intent Signal Remove Multi-Touch Attribution Remove ROMI
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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

Clearly, the B2B marketers need to split-test & optimize their social media marketing strategies to resonate with the interests of Gen Z. Marketers need to focus on & optimize their multi-channel attribution strategies. Furthermore, a recent study from Inc found that they prefer texting over calling.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

However, unfortunately majority of the marketers still fail to impeccably articulate their multichannel campaigns, often beyond three channels. Thus, the synchronicity between the omnichannel content strategies remains a major challenge & so does the co-ordination between the marketing & sales teams.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

According to a study published by Google, B2B marketers across the globe are putting in endeavors to delve deeper into the realm of consolidated digital expertise, wherein, the concepts of SEO, Content Marketing, Inbound Marketing & Digital Marketing are being integrated with several growth hacking technics, to create more meaningful insights.