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Nothing Working For Your Business? Your Company Is Going Through an Existential Crisis. Here’s How to Shake it Off.

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But you can’t deny the fact that your business: Evolves with time, Thrives on creativity, Can be put out of the market by a competitor, Seemingly takes on a life of its own after it’s been around for a while. And may just have been the most well-executed example of guerilla marketing we’ve ever seen. Why the story?