Account Based Marketing Demonstrating Intent Lead Nurturing ROMI 
Anteriad
APRIL 25, 2023
Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. The resulting score is used to determine which leads a receiving function (e.g.,
Anteriad
APRIL 25, 2023
Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. The resulting score is used to determine which leads a receiving function (e.g.,
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