Account Based Marketing Acquisitions De-duplication MQL 
6sense
DECEMBER 10, 2021
63pp MQL quality. 70% 4Q21 MQLs YoY. Aruba has: Increased marketing contribution to business performance (63% increase in average deal size, 61% increase in sales velocity). Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%).
LeanData
MAY 15, 2014
Account Based Selling – Account based sales (ABS) is a strategic approach to selling in which a sales organization chooses a specific target of accounts and focuses their efforts to sell into that specific target audience. This is useful in Account based sales & marketing.
LeanData
MAY 15, 2014
Account Based Selling – Account based sales (ABS) is a strategic approach to selling in which a sales organization chooses a specific target of accounts and focuses their efforts to sell into that specific target audience. This is useful in Account based sales & marketing.
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