SmartBug Media
APRIL 17, 2020
De-duplicate your leads. ABM draws on lead scores to create account scores that surface the accounts most interested in your product. As Marketo Champion Corey Bayless put it, “ABM is about targeting within marketing automation. ABM pulls account information from your CRM into Marketo.
Hubspot
SEPTEMBER 4, 2019
And these stacks are growing, even in the SMB space. Data cleaning and de-duplication. Every company now uses a collection of cloud-based apps to run nearly every facet of their business. The term “tech stack” has entered everyday business conversations to describe these collections of tools. Interactive content.
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