The B2B Marketer’s Quick Start Guide: ABM Orchestration
Heinz Marketing
AUGUST 5, 2021
Today’s post is about ABM Orchestration. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. In most cases, companies are using ABM to target their best-fit accounts, think quality over quantity. ABM really thrives from a highly-targeted, personalized approach.
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