Thu.May 23, 2024

Remove marketing-ai-creativity
article thumbnail

AI-powered martech releases and news: May 23


This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies.

article thumbnail

AI Does a Poor Impersonation of the Voice of the Customer


And artificial intelligence (AI) has provided selling organizations tantalizing tools that simulate the voice of the customer (VOC) with greater ease. While AI has undoubtedly revolutionized various aspects of business operations for the better, we also need to acknowledge the potential drawbacks that come with this technology.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 Ways to Avoid Spam Filters in Your Email Campaigns


Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. From adjusting your creative approach to addressing various technicalities, a spam-conscious approach will keep your emails landing loud and clear. What are email spam filters?

article thumbnail

Canva introduces Canva Enterprise, Work Kits and adtech apps


Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other tools for businesses, including tailored Work Kits, native adtech apps and new AI capabilities. Canva marketing Work Kit. AI-powered Photo Editor in Canva. AI updates.