Martech

MAY 23, 2024

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies.

Marketing AI 108

Marketing AI Work Management Marketing Management Lead Ranking 108

Mereo

MAY 23, 2024

And artificial intelligence (AI) has provided selling organizations tantalizing tools that simulate the voice of the customer (VOC) with greater ease. While AI has undoubtedly revolutionized various aspects of business operations for the better, we also need to acknowledge the potential drawbacks that come with this technology.

Marketing AI 45

Marketing AI Ideal Customer Profiles Paid Search Agency Organic Leads 45

Spiralytics

MAY 23, 2024

Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. From adjusting your creative approach to addressing various technicalities, a spam-conscious approach will keep your emails landing loud and clear. What are email spam filters?

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

Martech

MAY 23, 2024

Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other tools for businesses, including tailored Work Kits, native adtech apps and new AI capabilities. Canva marketing Work Kit. AI-powered Photo Editor in Canva. AI updates.

Enterprise Management 110

Enterprise Management Work Management Paid Search Agency Template 110