99 B2B Marketing Statistics to Back Your Bets
Televerde
OCTOBER 30, 2019
Leads developed through employee social marketing convert 7X more frequently than other leads. Earned media (press, word of mouth, peer-to-peer referrals) drive 4X the brand lift of paid media (Bazaar Voice, 2019). 20-50% of purchasing decisions are driven by peer-to-peer marketing (McKinsey, 2019). Bazaar Voice, 2019).
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