Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy
Madison Logic
JANUARY 25, 2024
With that number expected to grow to 87% by 2025, CTV is a critical channel to add to your unified, multi-channel strategy in 2024. This allows you to deliver different ads and messaging per home based on a viewer profile. Nearly half of all U.S. homes already watch CTV every day. Here’s why. What Is Connected TV (CTV)? TV screens.
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