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Why we care about performance marketing

Martech

Globally, digital ad fraud will cost companies nearly $70 billion this year, with $23 billion lost by U.S. That will amount to about $100 million per day by 2024. A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. companies alone.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

In fact, by 2024 the paid search market size is expected to grow by over $191,104,000 : Well-crafted, targeted ads can really increase the potency of a marketer's advertising efforts. When paired with an optimized post-click landing page , ads reach their full potential. Event Source Tickets. Designing click-worthy banner ads.