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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Industry editors and society directors, they have 37 years of B2B publishing experience between them. They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace.

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New Report: Key Trends in B2B Content Consumption

The Point

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. Ebooks remain the most popular format for B2B content, representing 39.5% of all demand.

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B2B Marketing Trends to Master in 2024

DealSignal

For our 2023 forecast, we’ve included insights from several B2B marketers. For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. But the video also has another great use in B2B marketing: creating more personalized experiences.

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B2B Marketing Trends to Master in 2023

DealSignal

For our 2023 forecast, we’ve included insights from several B2B marketers. For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. “Optimization of video content will be a big digital marketing trend for 2023. .