Tapping into Consumer Needs to Build a Modern-Day Content Strategy: An Interview with Alyssa Santoli of Vitamix
Brandpoint
JANUARY 21, 2020
If you come across robotic or seem to not care about the challenges a customer might be having with your product or service, that instantly takes away the approachability of the brand on social. We hold customer care in high regard across the board at Vitamix, so translating this to social is something that came naturally to us as a company!
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