Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers
B2B Digital Marketer
SEPTEMBER 15, 2020
According to Joe Apfelbaum, it’s going to take a significant amount of planning. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Um, I don’t understand all this planning and need for the planning.
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