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A Guide to Marketing Automation

Zoominfo

For instance, is lead generation a priority? In order for your marketing automation(MA) implementation to be successful, it is imperative that your teams are aligned – especially sales and marketing. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

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A Guide to Marketing Automation

Zoominfo

For instance, is lead generation a priority? Prioritize sales and marketing alignment In order for your marketing automation(MA) implementation to be successful, it is imperative that your teams are aligned – especially sales and marketing. To determine your goals, consider your overall company objectives.

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17 ABM Statistics that will make you rethink your 2018/2019 strategy

Rollworks

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM outperforms your other marketing channels. Make your leads more likely to convert.

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17 ABM Stats That Will Make You Rethink Your 2021 Strategy

Rollworks

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM outperforms your other marketing channels. Make your leads more likely to convert.